The use of gift cards in Spain is on the rise, with more consumers turning to this flexible payment and gifting method, driven by the growing popularity of e-commerce and mobile wallets. Recent data shows that both physical and digital gift cards are becoming increasingly embedded in the Spanish retail landscape, with major retailers and online platforms expanding their offerings to meet demand.
According to market analysts, Spanish consumers are embracing gift cards not only for special occasions like birthdays and holidays, but also as everyday spending tools. “Gift cards are no longer just a last-minute present. They’ve become a way to manage spending and access exclusive promotions,” said Marta Ruiz, retail analyst at Iberia Trends.
Digital gift cards, in particular, are experiencing strong growth. The shift towards online shopping and the rise of mobile payment apps have made e-gift cards more convenient and versatile than ever. Brands across industries—from fashion and electronics to supermarkets and gaming—are leveraging gift cards to boost customer engagement and loyalty.
Retailers like El Corte Inglés, Amazon.es, and Carrefour are seeing a notable increase in gift card usage, both in-store and online. Fintech startups are also entering the market with platforms that offer multi-brand cards and instant delivery.
Experts predict that the Spanish gift card market will continue to grow steadily, especially as businesses explore corporate gifting and rewards programs. “It’s an evolving space with a lot of potential. As personalization and digital integration improve, gift cards are set to become even more relevant in the Spanish consumer experience,” added Ruiz.
With the 2025 holiday season approaching, many retailers are preparing for a record year in gift card sales—solidifying their role as a key component in modern retail strategies across Spain.
